The era of polished stock video is over
What works now are simple, authentic videos. The more genuine a clip feels, the more credibility it builds with your audience. UGC Stock provides real, unscripted footage so SaaS and app founders can create viral social content that actually converts.
UGC Reaction + App Demo
Combine a genuine reaction clip with a screen recording of your product. The creator reacts naturally, surprised, excited, impressed, while your app is showcased right after. This format mimics organic TikTok and Reels content and drives curiosity.
Narrative Voiceover
Build a story arc: hook the viewer with a relatable problem, show the UGC clip as social proof, then reveal your product as the solution. Add your own voiceover, music, or sound effects for maximum impact. Perfect for YouTube Shorts and paid social campaigns.
Before & After / Problem to Solution
Use a UGC clip showing frustration or a common pain point, then cut to your app solving the problem. This contrast format is one of the highest converting ad structures on Meta and TikTok. The authentic footage makes the "before" feel real, not staged.
Testimonial-Style Ads
Select clips where the creator is talking directly to camera. Overlay your own captions and scripted copy to make it look like a real testimonial. Add your brand colors, logo watermark, and a CTA at the end. Works great for retargeting audiences who already know your product.
Carousel & Multi-Clip Edits
Mix multiple UGC clips into a single short-form video. Show different people using, reacting to, or discovering your product. The variety of faces builds social proof and keeps scroll-stopping attention. Pair with trending audio or a voiceover explaining each benefit.
